Color sells....BIG TIME!*
  • 4-color increases advertising response rates up to 60%.
  • With 25 to 35 year-old readers, color is an expectation in advertising.
  • Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service.
  • Consumers prefer photographic quality graphics over ads with line art.
  • Advertisers are perceived more credible with ads that have color photos.
  • Consumer responses are 30% to 60% higher when 4-color is used. Using 4-color increases the chances that advertising will be read.
  • Consumers remember color.
  • After 24 hours, consumer recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads.
  • Color sells products and ideas up to 85% more effectively.
  • Color accelerates learning, retention and recall up to 78%.

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Color Psychology Index 2001
The Direct Marketing Assoc.1996-2001
Newspaper National Network 1999
Signaling Quality and Credibility in Directional Advertising: The influence of Color and Graphics on Choice 1999
American Marketing Association 1996
Newspaper Agency Corporation 1995

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